If you keep pace with everything transpiring in the world of SEO, then you probably know that the Search Engine Journal (SEJ) recently released their latest state of SEO report with many trends and SEO predictions for 2023. In this report, they analyzed the latest research and expert POVs to better understand the biggest challenges SEO professionals faced in the previous year.
While there is nothing wrong with going through the entire report, they only prediction you probably want to hear about 2023 is that it won’t resemble the last two years. But for your strategy to be successful, it pays off to account for potential challenges that could arise. That being said, continue reading for more SEO predictions for 2023.
Machine Learning and AI
One thing you should remember is that AI content as standard practice will be the new norm in 2023. Machine learning and AI are already being leveraged in various aspects of SEO, from content optimization to link building and keyword research. The only surefire ways to ensure your content will be well-received is to know your target audience inside and out. It doesn’t end at that since you need to use Machine Learning and AI as productivity assistant tools, never losing the human touch.
Google Zero-Click Pages
About half of all searches end without a click on an organic search result. These are commonly referred to as zero-click searches and occur in search engines such as Google, Bing, or Yandex. With more and more new SERP features allowing users to access a variety of widgets alongside organic results, zero-click searches have become much more common.
Among the most notable ones in this intense volatility period contributing to zero-click searches are Google’s Direct Answer or Knowledge Panel. Be sure to do a bit of research on them to better understand what they entail.
You should never skimp on the latest SEO predictions in 2023 if you are to get the most from your campaign. That means focusing on topical authority strategy and understanding how more backlinks create significant impact on SEO to stand out from the crowd. That way, you can create the ideal SEO campaign without feeling the heat.
If in doubt, it always pays off to enlist help from SEO experts to avoid leaving room for mistakes once you get going. So, what is keeping you from running a success SEO campaign for your business?
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