HomeUncategorizedWhat You Need to Know About E-A-T and YMYL Algorithms

What You Need to Know About E-A-T and YMYL Algorithms

How much do you trust the information you find on the internet? We’re pretty sure it’s not that much. After all, the internet has made it easy for individuals to publish information whenever they feel like. Some actually end up publishing information even if it is not from a credible source.

Luckily enough, you can tell if a piece of content you find online is low quality or high quality. What’s even more fascinating, Google has set two important principles, E-A-T and YMYL. But do you know what they entail? Continue reading to find out more.

What are E-A-T and YMYL?

Before we dive deeper into E-A-T and YMYL algorithms, you need to know what they refer to in the first place. To give you a tip of the iceberg, YMYL is an acronym for Your Money or Your Life. This term is used in reference to any website whose information can impact the health or wellbeing of a user.

Things tend to be different with E-A-T since it is an acronym that stands for Expertise, Authoritativeness and Trustworthiness. Google’s Quality Raters use E-A-T to determine a page’s PQ.  In short, it helps identify authoritative sources in your field.

Why Are They Important for SEO?

When looking forward to driving traffic to your blog, it is without a doubt that you should create high-quality content. You should, however, keep in mind that there is a strong connection between what Google consider high-quality and what ranks a top their search results. Just because you maintain an active social media presence, it’s not to say everything will turn out how you expect. Instead, look at what ranks at the top of search engines and purpose to come up with something even better.

The Bottom Line

It is without a doubt that E-A-T plays a vital role in how Google ranks websites. No wonder you should ensure it features into your overall SEO strategy if you are to stand a chance of attaining success. Even though Google may have established that your site is secure, it doesn’t mean you should stop at that. There is always room for improvements and that’s why you should keep pace with everything transpiring. Be sure to learn more how to improve your E-A-T score after which you won’t have to worry about being left behind.

The Crunchy Media
The Crunchy Media
"The Crunchy Media is a freelance writer and journalist with over 10 years of experience in the industry. He has written for various publications. He is passionate about covering social and political issues and has a keen interest in technology and innovation. When he's not writing, Thecrunchymedia can be found hiking in the mountains or practicing yoga.
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