Domain authority (DA) is a number that indicates the authority of your website. The higher your domain authority, the greater your chances of ranking higher in search engines result pages and getting more organic traffic. That what you need to boost the online presence of your brand and propel your venture to greater heights without encountering any issues whatsoever.
What you need to know is that DA does not take into account Google penalties. Any domain that is under a Google penalty naturally loses its rankings but if this is not necessarily known to Moz. With that in mind, below are a few tips to help you increase your website’s DA and develop quality connections.
Work on Your Off-Page SEO
By now you should be aware of the fact that your link profile is the most important metric of all. Websites that boast a strong, clean profile will have a higher DA score when compared to those with a not so good link profile. You might what we mean by a strong link profile in the first place.
A website is said to have a string link profile when it has incoming links from high authority websites. Things are not any different if incoming links are from related websites. That’s why you should always exercise caution when incorporating internal links in the material.
Work on Your Technical SEO
Technical SEO is related to low-level SEO tasks and usually, once you get your technical SEO correct from the beginning, you won’t have to deal with it again. To pull this off successfully, be sure to register your website with Google Search Console and Bing Webmaster tools. Your preparation does not stop there since you must also achieve a mobile-friendly site. That way, you will surely stand out from the competition.
Final Thoughts
Increasing your website’s domain authority doesn’t have to be stressful as some people might make it sound. All it takes` is for you to reduce the file size of your pictures, improve your page speed, or even increase your social signals. The simple things you do will actually work wonders when looking forward to increasing the online presence of your business. Be sure to do your homework if you are to clear all the doubts you might be having in mind. Fortunately, you can learn more how to enhance your domain authority at MediaOne Marketing.