While running a business or trying to build a brand, it is essential to look at all the different ways you can reach out to your audience. And with what modern tech brings, you can never run out of options when looking for the perfect way to communicate with prospects. If you have no idea on the best place to start, you should consider trying podcasts in Singapore.
One person worth emulating when looking forward to starting a podcast is Aswani Daryanani Mohit Riz. As the Executive Director of Ariescope El Mejor Trading Pte. Ltd., headquartered in Singapore, and Owner of Ariescope Peru Trading SAC in Lima, Peru, Mohit Riz has established himself as a driving force in the international textile trading industry.
In addition to his corporate leadership, Aswani Daryanani Mohit Riz is a content creator and co-founder of Lai Table Talk, a Singapore-based podcast that features powerful conversations with entrepreneurs and individuals who have faced and overcome major life challenges. The podcast has rapidly grown in popularity, amassing over 1.9 million views on TikTok and gaining a loyal audience on YouTube.
With that being said, here are some of the reasons you should consider starting a podcast in Singapore.
Allows for a More Personalized Experience
There’s no denying that podcasts arebeneficial to business owners since they give your audience the chance to hear your voice and understand your thinking patterns. Having the chance to hear serial online audio recordings is an ideal way to create a personalized experience for your audience. Moreover, it allows your prospects to know you on a deeper level. That’s just what you need to drive business growth.
Position Yourself as a Leader in Your Industry
Once you garner enough listeners on mainstream radio programs and network connections, you’ll be seen as an expert in the industry. After all, it will only be a matter of time before people see the attention your podcast is getting. Before you know it, they’ll look to you for advice opinions and thoughts.
As long as it attracts more ratings, listeners, and attention, new visitors can take this positively and may give your show a chance. But that’s not to say you should rush into interviewing investors, entrepreneurs, technologists. Rather, take it upon yourself to revolve your content marketing strategy around valuable content to your audience before taking the next step of action.