When it comes to online giving, you should ensure your donation form is appealing to give users an easy time. In the event that your online donation form is ineffective, then it calls for immediate attention.
While it is normal to make a mistake here or there, the high-volume traffic nonprofit donation pages receive calls for you to pay attention to detail. Many supporters prefer online giving on their laptops or mobile devices compared to in person.
With a poorly designed donation page, then you can rest in knowing your nonprofit organization will struggle to compete. Here are the most common donation page mistakes to avoid at all costs.
Hidden Donation Forms
If potential donors struggle to find your donation form on your website, there is no way they can donate. Actually, there’s no way around it. By sticking to a hidden donation form, you’re losing donations left and right. That’s why you should make the necessary changes before things get out of hand.
As a rule of thumb, always have your online donation form as the center stage on your website and easy to use. It doesn’t end at that since you must include links to your donation form in your email blasts. Moreover, make it the norm to use social media to your advantage.
Overfilling Your Donation Page
Your donation page should be precisely that, a donation page. Your site is where people go to learn more about your nonprofit organization through success stories, updates on your projects, videos, and events. That content should be on your website, not your donation page.
Visitors are on your donation page to complete their online giving expedition, so don’t distract them by overfilling your donation form with background information on your nonprofit. Be sure to limit your copy to a few sentences, and remove sidebar navigation and menus from the page.
Adding too much to your online donation form only acts as a distraction from the donation and encourage traffic to leave the page. That is the last thing you want to make do with when it comes to online giving.